Write a blog post

Thomas turns a topic into a polished, brand-compliant article in five steps. In this guide, you'll walk through the full process — from choosing a topic to exporting your finished draft.

What you'll need

• A brand set up in Thomas (see Set up your brand)
• A topic or idea for your article

In this guide

1. Choose your topic — pick a subject and give Thomas something to work with
2. Set your strategy — choose your funnel stage, writing mode, and reader transformation
3. Plan your article — define your big idea, narrative arc, and guardrails
4. Generate and edit — let Thomas draft your article, then refine it
5. Export and publish — copy, download, or export your finished article