Thomas Docs

Plan a month of content/Choose your goal

Step 1 of 4

Choose your goal

Select the business goal you want your content to support this month.

To start a One-Shot Month plan, click Quick Create in the sidebar and select One-Shot Month, or go to the Planner page.

You'll see a list of business goals. Pick the one that best describes what you want your content to achieve this month:

The One-Shot Month wizard showing a list of business goals to choose from
Your goal shapes the topics and tone Thomas suggests

Options include goals like:

  • Build brand awareness — reach new audiences
  • Generate leads — drive sign-ups and enquiries
  • Launch a product — support a specific product or service
  • Educate your audience — establish authority on a topic
  • Retain customers — keep existing customers engaged

You can also type in a custom goal if none of the options fit.

Pick the single most important goal for the month. Thomas uses this to weight topic selection and funnel stages across all the articles it generates.

Choose your goal and click Continue.